HBO Max isn't to blame after IntheHeights fizzles at the box office
Warner Bros. vaguely reaffirmed the notion that streaming isn’t cannibalizing box office ticket sales, with the studio’s president of domestic distribution Jeff Goldsteinon Sunday morning that HBO Max wasn’t entirely at fault for the film’s less-than-stellar turnout in theaters.
To be fair, streaming complicates that math, because the film’s value is not just dependent on its box office figures. Warner Bros.’ parent company WarnerMedia is also looking to add HBO Max subscribers, but it’s unclear if “In the Heights” sparked new signups.and strong audience scores, “In the Heights” proved difficult to market for several reasons — though it was certainly not for lack of trying.
“One of the only positive takeaways at the moment is that the people who are seeing it are loving it,” Robbins says. “We’re not seeing a divide between critics and moviegoers. This is the trouble with an art form and business colliding.”
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