A look at how MLB plans to take advantage of the looming regional sports network crisis.
As Major League Baseball attempts to dramatically change the way fans experience the game, uncertainty hovers around how fans are able to even access it.
The Guardians are one of 13 teams who may find their broadcast rights up for grabs if Diamond Sports Group fails to pay scheduled fees by the end of April.If that step is needed, MLB would likely stream those teams’ games on its MLB.TV platform and attempt to negotiate deals with cable companies to make them available on that platform.
“The pure infrastructure is relatively turnkey,” Chris Marinak, MLB’s Chief Operations and Strategy Officer, told Post Sports+ from the league’s New York City offices as it introduced its new technology innovations for fans for the 2023 season. “The back-end technology that we need to deliver games to a consumer is technology we’ve had for decades, and we upgrade and improve every single year. It’s just a matter of capacity.
The downfall of RSNs would provide MLB an opportunity to control its own broadcasts, and centralize, or homogenize, the way fans consume games through one service if they capture the broadcast rights to teams.
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