The Canadian experience offers lessons on the consequences of Facebook’s coming news ban in Australia. Reputable media are blocked but “news-ish” content and “media personalities” are thriving.
Australia’s social cohesion is under pressure. If Meta decides to impose a ban on news publishers, it will turn up the dial on polarisation across some of Australia’s most widely used social media platforms like Facebook and Instagram, and is likely to drive those cracks in our society even deeper.since the study began 16 years ago.
Perversely, one result of the media ban may actually be to boost specific members of the media, like shock jocks and commentators, over their journalist colleagues who are doing straight reporting without building their own public profile. The consequence of this would likely be a more acerbic and polarised public debate.
Australia should co-ordinate with Canada and other jurisdictions in tackling Meta and other tech giants. We are a small and relatively unimportant market for these enormous companies, which limits our leverage in regulating them as they can afford to simply walk away from Australia altogether. Co-operating with other countries on a united approach significantly raises the stakes, and the costs, if the companies choose not to comply.
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