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Nowadays it seems that once something is trending on social media you can’t escape it. One of the latest food trends that’s been dominating the feeds lately is the viral Dubai chocolate bar. Unlike everyday milk chocolate bars, this hefty confection comes packed with pistachio cream and kataifi and is then coated in smooth chocolate. The candy bar looks like something straight out of Willy Wonka’s fictional chocolate factory—or, as fellow ‘90s kids can vouch, much like a Reptar Bar.
The decadent candy first gained traction at the end of 2023, when a TikTok post reviewing the bar went viral . However, it wasn’t until this past summer that the bar gained even more momentum and garnered copycat versions at stores around the world, and even here in the United States. Over the past month, my Instagram feed has been inundated with images and videos of the oozing green chocolate bar. I’ve even seen creators whipping up their own versions in their home kitchens.
I opted for the dark variety because of its reputed health benefits but after trying this one, I’d be intrigued to sample the milk chocolate version. As you may have heard, this robust chocolate bar isn’t cheap—it clocks in at a whopping $20 per bar so you can best bet I hoped it lived up to the hype. As soon as I got home with chocolate bar in hand, it was time to dig in.
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