L'Oréal's EverPure Bond Strengthening range is drugstore's answer to Olaplex and it has transformed my dry, damaged hair.
, but it also helps make lengths look and feel stronger, shinier, healthier, and more resilient. That's why top hairstylists and colorists always recommend it for heavilyOver the past few years, an army of at-home products that are said to work in a similar way to Olaplex has popped up across a number of different brands. From, many combine elements of in-salon treatments to breathe life into dull, damaged hair.
Most 'normal' shampoos and conditioners work at a more surface level, says Qureshi, while bond repair products go deeper.is the price point and the speed at which the products work. Speaking from experience, I haven't noticed a massive difference in terms of results between L'Oréal Bond Repair, Olaplex, and K18, all of which I've been regularly interchanging. However, I want to stress that it's very much dependent on your hair type and level of damage.
Another reason for the comparison could be the pH of the products. Olaplex sits at around 6 to 6.5, and while L'Oréal hasn’t released the exact pH of its products, the hero ingredient is citric acid, which has a pH of between 3 and 6. Why is that important?"Shampoos are alkaline ," explains Qureshi,"whereas the pH of the hair cuticle is a lot lower ." When you reduce the pH of a product, explains Qureshi, you're able to increase shine and reduce damage.
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