When US entrepreneur Michael Baum bought a famous French vineyard it caused a trans-Atlantic spat.
The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Michael Baum, US software multimillionaire and vineyard owner.
It is complicated stuff, but in simple terms, its software allows firms to monitor their data and security systems. With annual revenues of $1.8bn , Splunk's customers are many of the world's largest companies. They include 92 of the Fortune 100 list of the biggest 100 businesses in the US by annual turnover.
Born and raised in Philadelphia, Michael says he had little interest in computers until his second year at the city's Drexel University in the early 1980s. Then, following a visit to the college by the late Steve Jobs, everyone purchased an Apple computer.Before entering the wine business, Michael Baum was the founder and CEO of data firm Splunk
Then armed with a master of business qualification from the University of Pennsylvania's Wharton School, he moved to Silicon Valley. "Then in 2012 we [my wife and I] moved to Paris for a year, just to take a hiatus, and I started looking more intensely at doing something in wine in France. We went to Burgundy, and I was like 'this is it, this is ground zero, this is the benchmark'. I fell hard for Burgundy wines."
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