Nearly 90% of marketers report that influencer marketing has a higher ROI than other marketing avenues. So how do you find the right one?
If you don’t have a ton of extra time to search for influencers, consider finding an influencer marketing agency or talent agency. These agencies represent people with large followings, whether they built them themselves or appeared on reality shows. There’s a benefit to going this route even if you did have the time to research on your own: you have a higher chance if getting a response.
, “many influencer marketing agencies...help brands through every stage of the influencer marketing process, from influencer discovery, through influencer management, assisting with content creation, to analyzing and reporting on a campaign’s success.”influencer marketer The more creative the influencer is, the more it will resonate with their audience because the audience is likely to recognize the influencer’s flair. “It will feel less like an advertisement, and more like a natural puzzle piece of what the influencer is already doing,” Kao said. For this reason, it’s important that your team likes and feels a resonance with the current creative direction of the influencer’s accounts.
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