The brand (which is part of next week's WearCanadaProud sale) fuses fashion-forward elements with sport influences for wear-everywhere ease.
— the Vancouver-based brand that recently launched an e-commerce platform — is poised to make a lasting impression on the footwear industry thanks to its offering of stylish sandals and flipflops.
Owner Jen Rainnie was a competitive windsurfer in her youth, traveling and living out of a retrofitted van while competing in an Ontario sport event circuit. That sense of adventure remains with Rainnie, who has managed to merge her passion for the outdoors, athletics and travel with her acumen in the fashion industry. She worked as a sales rep for brands like Roxy and Quicksilver before forging her own path as a distributor for surf-focused lines.
She saw the potential in fusing fashion-forward inspired pieces with her penchant for sport, and launched her brand four years ago. “We had an immediate buy-in from Canadian outlets,” she says of the brand’s appeal to retailers. “They were ready for something new and unique.” Malvados has found kindred spirits in—and made ambassadors of—those who are part of the travel influencing world, as well as DJs and musicians; it also partnered with fellow Canadian brand Brunette the Label on a cross-promotional initiative. And Rainnie has shown her own commitment to the power of music by sponsoring events like last year’s Music Heals fete in Vancouver.
She’s also found value in the ongoing hardships of the year in terms of her children being exposed to so much information and continued conversation. “The education they’re getting through all of this is so much bigger and is going to have so much more of an impact than what they would’ve learned in school,” she says. “I think we’re going to have a lot of good come out of this. There’s so much thinking and change that’s going to come out of this year.
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