As digital business accelerates 📈 B2B marketers are seeing a whole new wave of DigitalCommerce opportunities. Follow these 4 best practices to implement a digital commerce project: GartnerSYM
and teams to avoid unexpected costs, delays and frustrated stakeholders. Follow these four best practices to foster strong outcomes.The decisions you make before implementation will determine the success of your digital commerce platform. Consider a few key action items:Choose the right architecture approach and high-level product feature set2. Deliver continuously
“Think of it as a regular health check-in with the people and technology involved to continuously learn from mistakes and deploy incremental improvements,” says Vasudevan.Clearly discuss requirements with the respective business owners, subject-matter experts and end-users to avoid pitfalls later in the process.Ensure that you cover the three components of solution development: the user interface, core commerce platform and integrations.Develop and test features individually.
To measure the outcomes, the operational staff should use various monitoring techniques to gather data:includes application performance monitoring, which can monitor the browser and application to detect issues, such as during peak activities.measures KPIs that are related to overall brand experience, interface usability and product sentiments.or digital/web analytics can help detect user-experience-related issues and determine causes, including browser-specific problems.
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