Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.
If your tech startup is being considered for acquisition, you’ll need to accurately determine the value of your technology portfolio—both now and in the future. This establishes a solid foundation for negotiations and strategic decision-making, increasing the likelihood of a successful deal.share their best advice for startup leaders seeking to calculate the current and potential worth of their company’s technology.
Ensure your company data—for example, financials, commercials and employees—is accurate and up to date. It should be readily available through the latest business intelligence tools and analytics software. - Emphasize the unique intellectual property, scalability and adaptability of your technology stack. But, in doing so, it’s important to clearly explain—simply and without buzzwords and jargon—what sets you apart from competitors. Highlighting the innovative aspects of your tech portfolio and the competitive advantages it provides helps justify a higher valuation during acquisition negotiations. -
When evaluating your tech portfolio, emphasize the strategic vision behind your technology. Specifically, highlight how it meets current needs and addresses future trends. Articulate how your technology aligns with industry dynamics and consumer demands, showcasing its long-term value and growth potential and positioning your company as a forward-thinking investment. -While many valuation strategies are obvious, two critical aspects are often overlooked.
Company leaders should engage in detailed conversations with their customers. They need to understand the value that their technology brings to their customer by asking what the world would look like if their technology didn’t exist. Deep, honest conversations about what customers would have to do if they could not use a company’s product will provide all the information needed to value the portfolio.
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