The German TonieBox has exploded in the US by offering a tempting proposition: children’s entertainment without the iPad.
A few weeks ago, my mermaid-obsessed 2-year-old had her first exposure to perhaps the most well-known mermaid of them all, Ariel, via her TonieBox. She stared at the figurine of the red-haired Disney princess, perched upon her little burst of water, and smiled. Then, she placed her atop a squishy gray device, and was introduced to the iconic song, Part of Your World. It’s an experience that she’s had several times now in her life.
” Basically, tablets are making kids behave worse. Given that context, the launch of Tonies in the US shortly after lockdown began in September 2020 was fortuitous for the brand, and the company was quick to emphasize itself as a solution to turning on a TV or a tablet.
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