For many, checking social media has become a routine of logging on, seeing something that makes them angry or upset, and repeating that cycle ad infinitum. If that feels true to you, it's not your imagination.
On how this ties into social media platforms reaching viewership goals
So what the systems that govern YouTube and govern what you see realized, was that to serve that [viewership] goal, they would need to be providing new content that would create some sort of a sense of crisis, and some sort of a sense that you and your identity were under threat. So what that might mean is that if you're looking for, let's say, health tips, information about vaccines, the best thing for YouTube to show you isn't straightforward health information. The best thing for YouTube to show you is something that gives you a sense that you are part of some community, let's say moms who are concerned about their kids, and that community is under threat from some outside danger.
But turning off these engagement maximizing features is something that we have actually experimented with. And a version of social media like that, I think could potentially bring a lot of the good that [social media] brings, which is real, and mitigate some of the harms.Ari Shapiro has been one of the hosts of All Things Considered, NPR's award-winning afternoon newsmagazine, since 2015.
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