NBCUniversal's coverage of the Paris Olympics has averaged 32 million viewers, far more than the Tokyo Games, with the help of Simone Biles and Snoop Dogg.
The Paris Olympics have brought some joie de vivre to
had to give commercial time away to advertisers when the ratings came in lower than expected. The network typically holds back commercial time in the event that audience levels fall short of what brands are promised. But this year, the ratings performance exceeded ’s ad revenue well past the previous record of $1.25 billion it took in during 2021. The final number for Paris will be the largest ad revenue take for any TV event in history, an
Sports President Rick Cordella said new subscribers sign-ups have surpassed expectations, although the company has not revealed that number yet. Peacock streamed every sport live, including all 329 medal events.
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