The 2026 Super Bowl delivered significant ratings on NBC and Peacock that made U.S. TV history, with Bad Bunny's halftime show a major hit.
The Big Game set a peak viewership record in U.S. TV history, while Bad Bunny's halftime show also produced billions of views.The Seattle Seahawks defeated the New England Patriots 29–13 in Super Bowl LX behind a dominant performance that produced a Super Bowl record-tying seven sacks and a record-breaking five field goals from Jason Myers.
That was in the build up to the halftime show, led by global Puerto Rican star Bad Bunny. Total consumption of Bad Bunny's performance set a record of four billion views after the first 24 hours, up 137% year over year. Over 55% of all NFL social views from the show came from international markets.Bad Bunny’s Super Bowl halftime show transformed the field into a Puerto Rican setting, praising Latino culture through music and guest appearances. Full global viewership of Bad Bunny's performance on NBC and Peacock will be available early next week. The NFL's post of the"" part of the show is the league's most viewed social clip ever at 179 million and counting, with more than half coming outside the U.S., for context. Seattle's full 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. It's the second-highest watched Super Bowl since the 2025 matchup between the Kansas City Chiefs andStreaming wise, Peacock experienced its best day ever in terms of both reach and hours streamed, though full viewership numbers will be available later this week. Additionally, Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl in U.S. Spanish-language history. The halftime show peaked with 4.8 million viewers, also the most ever.also enjoyed success, as there was an average of 42 million viewers on Sunday. It marked NBCUniversal's largest Winter Games audience since Day 2 of the 2014 Sochi Olympics and an increase of 73% over the corresponding
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