How Steve Jobs finally persuaded a 37-year-old Tim Cook to join a near-bankrupt Apple in 1998 via CNBCMakeIt
Before he joined Apple, Tim Cook held a number of impressive positions at major tech companies: a 12-year tenure at IBM, as well as executive roles at Intelligent Electronics and Compaq.
When the two met for the first time, Jobs explained his strategy and vision for Apple. He described a product that would shake up the computing world, a design that would be unlike any computer seen before. "Any purely rational consideration of cost and benefits lined up in Compaq's favor, and the people who knew me best advised me to stay at Compaq," Cook said in his 2010 commencement speech at Auburn University."One CEO I consulted felt so strongly about it, he told me I would be a fool to leave Compaq for Apple."
In March 1998, Jobs hired Cook, aged 37, as senior vice president of worldwide operations, with a base salary of $400,000 and a $500,000 signing bonus.
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