Jeff Bezos and Steve Jobs agree this counter-intuitive advice is key to legendary success via CNBCMakeIt
Amazon founder Jeff Bezos and Apple co-founder Steve Jobs are arguably two of the most legendary technology leaders in history. And both subscribed to this same principal about innovation — one that's the opposite of conventional business wisdom.
Take smart speaker Amazon Echo with voice assistant Alexa, for example."No customer was asking for Echo," Bezos wrote in his annual letter to shareholders, published Thursday. "The most important lesson that I learned from Steve Jobs — and I learned many lessons from Steve Jobs — is that you cannot ask your current customer how to create innovation, revolution — to get to the next curve. Because your current customer can only express what he or she wants in terms of what he or she is already getting from you," Kawasaki tells CNBC Make It in April.
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