Here's how startups can successfully target the 'Hypercultural Latinx':
If there’s one good thing that’s come out of quarantine, it’s that I’ve been able to spend more time scouring the internet for data on U.S Hispanic growth than I’ve spent learning to cook banana bread or find a new hobby. I’ve discovered what I’ve always known: corporate businesses have consistently failed at engaging the Hispanic youth. After all, just ask your nearby Latinx gen Zer or young millennial what brands full heartedly “get them”.
As a Latina investor in Silicon Valley and Hypercultural Latinx myself, I think this presents a huge opportunity for entrepreneurs to build around this U.S. Hispanic sub-community. So, what does it take for a startup to target this hidden giant? Authenticity, a team with shared life experiences, and creative customer acquisition. This word gets thrown around too easily and inaccurately.
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