The man behind 'Selena: The Series' is ready to lead Hollywood's Latinx revolution
Launched by Tanya Saracho’s United Latinx Project, the letter, signed by more than 270 Latinx creatives, calls Hollywood “complicit in our exclusion.”“I’d really describe ‘Selena: The Series’ as a culmination of the work that we have put in to build a company that could highlight these types of themes, these types of stories, and bring it to a mainstream market,” Dávila says.
“They have a real eye on what all the Latin American territories have to offer, talent-wise,” says Javiera Balmaceda, Amazon Studios’ head of international originals in Argentina, Chile and Colombia. Francisco Ramos, Netflix’s vice president of Spanish-language originals in Latin America, echoes the sentiment: “They have a deep understanding of these stories because they see themselves in the characters, they see themselves in the people they hire behind the camera.”
Campanario‘s efforts, particularly in the U.S., come at a time when Latino inclusion in Hollywood remains abysmal. Despite Latinos making up nearly 18% of the U.S. population, they are severely underrepresented in key roles across the industry, according to. The study found that only 6.6% of broadcast TV leads were played by Latinx actors; they also played 5.5% of cable’s lead roles and 4.0% of digital‘s in the 2018–19 season. On the film side, Latinos held 4.6% of movie acting roles in 2019.
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