How Rocket Mortgage found Barbie and another victory in USA TODAY Ad Meter

Another victory for Rocket Mortgage in the Ad Meter competition, this time thanks to Barbie and Anna Kendrick.

Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial.It took seven months of development. A nervous ask of a charismatic celebrity. A hastily purchased dollhouse and a phantom real estate “listing.”

Rocket Homes and Rocket Mortgage – bringing a sister company under the big-game umbrella this year – fought those headwinds thanks to a pair of cross-generational icons in Barbie and triple-threat Anna Kendrick, along with a certain win-at-all-costs mentality that leaves nothing to chance, on any platform.

It’s a brief diversion from the mine field facing consumers. And to be clear, Barbie was lead blocker on the project.“We’ll look at 100 ideas,” Casey Hurbis, Rocket’s chief marketing officer, told USA TODAY Sports on Monday. “What is Super Bowl-worthy and campaign-able? Is it simple? Is it relevant? Is it epic? Is it unexpected? On America’s biggest stage, you have to take a chance to find out.

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