Actress Anna Kendrick teams up with Barbie to star in Rocket Mortgage's Super Bowl-winning ad, its second consecutive Ad Meter victory.
in"Certain is Better," which claimed the top two spots at 7.38 and 7.30, with Amazon again the next to break through at 6.75.
This time, under the rebranded Rocket Homes and Rocket Mortgage, it was Kendrick, star of the"Pitch Perfect" musical comedy trilogy and other merry cinematic romps, lending her charms and social media clout to the cause.an appeal to vote in the contest, culminating a weeklong campaign during which Rocket did not release the entire ad — as more than three-fourths of Super Bowl advertisers do these days — but Kendrick teased on her social channels.
The spot juxtaposes Kendrick, the children and Barbie against the grim modern realities of homebuying, from predatory lenders to speculators flush with cash offers and house-flippers inflating the market. While it's not immediately clear how Rocket eradicates the evils of this ecosystem in which it operates, Super Bowl viewers were at least temporarily distractedwhen Barbie lands her Malibu pad. And Rocket clinched its third top-five finish in as many years.
The top five are emblematic of recent and longstanding trends in Super Bowl commercials: Highly competitive Rocket and Amazon at the top, followed by Doritos/Cheetos Flamin' Hot, which utilized a celebrity , adorable animals and a throwback top 40 hit (
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