Manuraj Ashrit, Product Management at Amazon. Read Manuraj Ashrit's full executive profile here.
Defining what value means and delivering it efficiently and effectively is critical. This is especially important in a B2B setup where the considerations can be quite different compared to B2C products due to complex processes, change management issues, high customer expectations, pressure from foregone opportunity costs and potential availability of competing products that meet the requirements equally well.
In this article, we'll explore how to think about automation in a B2B setup, illustrating how companies can leverage technology to optimize workflows, reduce costs and ultimately deliver value. By delving into practical tips and insights, I'll aim to equip product leaders with the tools necessary to start on the right footing and establish the necessary foundations to deliver a successful product and thereby value.This is tied a bit to the vision.
Having a strong product vision is crucial in that it represents the foundation, forms the basis for everyone involved and puts a stake in the ground.ensure you engage others with your thought process. Some product teams may view this as just another group to align with or an additional task to complete, which I see as a misguided perspective. When done correctly, this step offers numerous benefits.
In summary, prioritization is a foundational element of effective product management. It ensures wise use of resources, aligns development efforts with strategic goals, enhances responsiveness to market changes and ultimately leads to the creation of a high-quality product that delivers value.While this topic can be nuanced, the general recommendation is to start small, get feedback, iterate, launch and improve upon the product.
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