Check out how Mikayla Nogueira became one of TikTok’s most-loved makeup artists.
Nogueira’s large fan base is especially impressive given she only joined TikTok in March last year. At the time, the pandemic had just begun, and Nogueira had been laid off from her job at Ulta. “With so much free time on my hands, I really wasn't sure how to spend it,” she says. She decided to download TikTok and to pursue her true passion: makeup artistry. “My first video was the ‘’ that was going around,” she says. “It was a clip of a before and after showing you with and without makeup.
Since then, Nogueira has been experimenting with all sorts of beauty videos that showcase her talent and flair for makeup. “Creating TikToks is very easy for me,” says Nogueira. “My mind is constantly overflowing with ideas. I make sure to diversify my content as much as I can to keep my audience interested...But mainly, I am inspired by one thing: makeup!”
Below, Nogueira talks abouther creative process, her holy-grail beauty items, and what her most viral video is.I wake up every morning around 7 a.m. to begin filming. My goal for each day is a minimum of three videos, and I will never go beyond six. Each video takes one to two hours to film. If I do an eyeshadow tutorial, it can take up to three hours to film. I am typically finished filming by noon. I save from noon to 2 p.m to post my videos and interact with my followers. After 2 p.
When it comes to skin tone and color, having a 100 percent understanding of your skin tones is a game changer when choosing a foundation, too. For instance, I am certain that my "master" tone is fair and my "undertone" is neutral. I never have an issue buying foundations because I know to always buy the “fair neutral" shade.My most viral video is a video of me trying. It currently has 27.9 million views.
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