How Mexico City's coolest menswear label pays tribute to the style legacy of Charros.
. Much like the traditional charro costumes, his clothes also challenge gender norms, making use of skirting and soft draping to reconfigure classic suiting. “I’m designing for the contemporary charro, where sex and gender identity are not relevant,” he says.Campillo—who is a self-taught designer—also references childhood memories of Mexico City. “My grandfather used to have this beautiful house in [Jardines del Pedregal]. I lived in that house for a couple of years.” Campillo says.
To stay true to the mission of his label, Campillo shoots his look book with Mexican models. “To me, they look like Aztec gods,” he says of his campaign stars. “Rather than exoticising someone, I’m just celebrating a beauty that is unique.” Often, Campillo will look locally for talent; he discovered one model for a recent shoot just outside of his store in Mexico City’s Roma neighborhood. “I just found him smoking outside,” he shares, laughing.
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