Top houses such as Chanel, Dior and Hermes are set to show their new Fall-Winter 2020/2021 couture collections or their Spring-Summer 2021 menswear collections online this week — but with no celebrity guests.
. After first canceling the July shows for menswear and Haute Couture, the French fashion federation has now organized an unprecedented schedule of digital-only events instead.
The federation decided this spring that because of social distancing guidelines, Paris Fashion Week — famed for its 25-centimeter -a-bottom seating allowances — would skip in-person shows for a season, and return to normal, or, at least a new normal, in September, barring a second wave. Valentino, meanwhile, is going “rogue” this season by unveiling an online sneak-preview during its allotted couture slot Wednesday of what it promises to be a live performance in Rome for later in the month. It says that the later event will “bring together the human and the digital touch, creating a dialogue where neither of them will take the lead.” It hasn’t said whether that means actual members of the public will be allowed to attend, or given details.
“Paris is where designers show ideas, and ideas can’t come through unless the shows are presented to breathing witnesses, who can testify with emotion to live clothes and staging,” said Long Nguyen, a freelance critic who has spent decades observing fashion from the front rows. Milan menswear — which begins July 14, just as the Paris season wraps up, and runs four days — has also announced a mostly digital calendar, with just Dolce&Gabbana and Etro staging live runway shows, a month later than usual.
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