How Intel rebranding admits defeat to Apple and AMD | Digital Trends

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How Intel rebranding admits defeat to Apple and AMD | Digital Trends
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Intel has just announced that it's rebranding its processor line, starting with the upcoming Meteor Lake CPUs. Here are all the changes.

Intel has just made a pretty significant announcement — it’s rebranding its processors. Starting with Meteor Lake CPUs, Intel’s consumer processors will bear a new name: Intel Core and Intel Core Ultra. However, the most noticeable change is that Intel is dropping the “i” in its naming scheme.

Related It now borrows from AMD and from Apple. We have the 3/5/7/9 tiers with no additions, just like AMD. There’s no mention of generation, and lastly, the Core Ultra is an unfortunate choice seeing as Apple also uses Ultra for its top chips. We’ll have to see how long it’ll take for people to adapt to these new changes, but it’s safe to say that Apple is the one to retain a distinctive naming scheme.

Intel is also dropping mentions of generation. Before, we’d often see Intel refer to its CPUs as, for example, “Intel 13th Generation Core i9-13900K Processor.” Now, we’ll have to rely on the numbers after the tier to tell the generation. This isn’t new, though.

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