So long, Intel Core i7 — hello, Core and Core Ultra.
Hirsch and Thraves can’t say too much but hint that Intel’s Ultra products will have “bigger feature sets” with “Arc-level graphics integrated into the processor that you won’t see on any products in the mainstream Core space,” AI capabilities , and the “absolute best performance.”Where, before, the question might be “Am I an i7 guy, am I an i9 guy,” it’s now “Are you an Ultra buyer, or are you a Core buyer,” says Hirsch.
Importantly for enthusiasts like me, you’ll still be able to look up the full alphanumeric identifier of a chip and identify its capabilities and generation the same way we have for many years. “It will always be there, in the model number itself, for those who need to find it,” Hirsch promises. Here are a few fake chip naming examples that Intel provided me, so you can see things aren’t changing all that much:If my decoder ring holds up, those fake names translate to 1) a flagship laptop processor with powerful onboard graphics, 2) a powerful desktop processor that’s unlocked for enthusiasts to overclock, and 3) a midrange low-voltage laptop chip, just as they would in previous generations. “Folks who look for HX, K...
There is one possible point of confusion that occurs to me — when retailers no longer clearly distinguish between “13th Gen” and “14th Gen,” what’s to keep someone from accidentally buyingCore instead of the newest one? But Intel seems to think that’s a feature rather than a bug. “Our customers, OEMs, they have to sell a lot of older products... screaming ‘13th Gen’ highlights what’s new, but it also screams what’s old. We want to make it a little bit more flexible,” says Thraves.
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