How Emily Adams Bode Aujla Created a Menswear ‘Brand That Has No Gender’

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How Emily Adams Bode Aujla Created a Menswear ‘Brand That Has No Gender’
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Bode's clothes are ornate, androgynous — and a critical success.

” at the Metropolitan Museum of Art in New York. Later that year she was awarded American Menswear Designer of the Year by CFDA. She won again in 2022. “What makes Emily very special is … she has a very laser-focused vision on what her brand is. Brands can be about marketing and hype often, but hers is about craft, talent and creativity, an old-school way of creating,” says Steven Kolb, CEO of the fashion council.

After high school, she took a sort of gap year to study at the American School in Switzerland and then enrolled at Parsons School of Design and Eugene Lang College of Liberal Arts at the New School in New York for a five-year dual degree in menswear design and philosophy. She interned at Marc Jacobs and Ralph Lauren.

She chose to prioritize wholesalers to grow the business, and stores like Totokaelo, the now closed multibrand boutique, put in small orders for simple black or cream lace shirts. It was the kind of store that didn’t have strict gender divides, so Bode easily fit into the retail space. Press followed — GQ magazine editor Will Welch was an early champion — and the brand’s status rose as more retailers signed on.

Bode Aujla shows me a shelf of fabric waiting for mending. “Some of these textiles are 100 and 120 years old. So they really need a lot of care and love to bring them to the place in which a client can wear them,” she says. But a certain amount of imperfection is acceptable. “If something is very purposefully splattered … that’s okay. We’re not going to cover every single mark.” She picks up a shirt made of a heavy, creamy cloth.

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