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Affiliate programs also stand out as a smart strategy. I’ve followed how brands incentivize third parties to promote their products, which can significantly broaden their customer base. This approach allows brands to expand their reach while fostering loyalty through affiliate networks — ultimately driving growth in a cost-effective, compliant way.
In my experience helping SaaS companies implement subscription-based models, several strategies proved invaluable for scaling success. A key takeaway was the importance of aligning subscription offerings with customer needs — whether through tiered pricing, exclusive content or personalized experiences. These methods enhanced customer satisfaction and created a sense of value that encouraged long-term commitment.
These moves highlight the importance of blending DTC efforts with traditional retail. Brēz’s trajectory underscores how alternative beverage brands can navigate marketing constraints through organic engagement, digital outreach and strategic retail expansion. For brands in highly regulated markets, its growth offers insight into balancing compliance with innovative sales strategies.Cannabis beverages and functional drinking options are gaining social acceptance and popularity.
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Ohio Cannabis Control Commission Launches Cannabis Service Center for Enhanced Stakeholder EngagementThe Ohio Cannabis Control Commission (DCC) has implemented a centralized system called the Cannabis Service Center (CSC) to efficiently handle inquiries from diverse stakeholders, including licensees, patients, consumers, and the public. The CSC aims to streamline communication and improve customer service within Ohio's evolving cannabis market.
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Nevis Brands Inks Licensing Deal to Bring Major Cannabis Beverages to IllinoisNevis Brands Inc., a leading provider of cannabis beverage products, has entered into a licensing agreement with Drecisco Farms to produce and distribute Major cannabis beverages in Illinois. Major, a 100mg THC beverage, is expected to be available in Illinois by April 2025. This expansion comes after successful launches in several other states and reflects the growing demand for cannabis-infused beverages.
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Medical Marijuana Users May Be As Prone to Addiction as Recreational Users, Study FindsA new study published in January 2023 suggests that individuals using cannabis for medical purposes might be equally or even more susceptible to developing cannabis use disorder (CUD) compared to recreational cannabis users. Researchers analyzed data from a federal survey and found that medical cannabis users exhibited similar rates of CUD as their recreational counterparts, particularly among younger men and women. The study highlights the importance of considering the potential for addiction when prescribing medical cannabis.
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Heavy Cannabis Use Linked to Reduced Brain Activity in Working Memory TasksA new study, the largest of its kind, reveals that heavy cannabis use is associated with reduced brain activity during working memory tasks, suggesting that the negative consequences of heavy cannabis use may be more significant than previously thought. Researchers studied around 1,000 young adults, using MRI to monitor brain activity. They found that 63% of heavy cannabis users (defined as those who had used cannabis over 1,000 times in their lifetime) demonstrated reduced brain activity during working memory tasks, leading to poorer performance. While the study cannot definitively prove causation, it highlights the potential cognitive impacts of heavy cannabis use.
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Sales of this beloved beverage are sinking: ‘This is no time to celebrate’There are multiple reasons behind the slowdown, experts said.
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New Guidelines Recommend Healthy Beverage Choices for KidsThe Healthy Eating Research program has released new recommendations on beverages for children ages 5 and up. The guidelines, developed by a panel of experts, categorize drinks as recommended, limit, or avoid, emphasizing water, milk, and limiting sugary drinks.
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