C2FO CEO Sandy Kemper says he never intended to raise the money.
Yet despite SoftBank's renown, little is known about how it actually goes about striking deals., an online marketplace for working capital that enables suppliers to be paid early at a discounted rate.
Sandy Kemper, C2FO's founder and CEO, and Colin Sharp, the firm's senior vice president for the EMEA region, spoke to Business Insider about how the SoftBank deal played out.Kemper's initial thought wasn't to raise funding, but to tap SoftBank's portfolio firms as potential customers. He was introduced to the investment giant by a friend.
"We sat with the team, and they were a little puzzled when we didn't pull out an investment deck. We really weren't asking for money. We were just asking them to help us with revenue generation.""They then immediately said 'Well, we're going to help with revenue generation - we're going to darn sure have an investment in the company,'" Kemper said.
Kemper said that everything was agreed by the end of June, with the investment publicly announced in early August. The whole process took place in weeks.
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