SoftBank-backed Oyo, known for budget stays, to rebrand Hooters hotel in Vegas

SoftBank Group Corp-backed Indian hospitality startup Oyo will rebrand Hooters C...

BENGALURU - SoftBank Group Corp-backed Indian hospitality startup Oyo will rebrand Hooters Casino Hotel in Las Vegas in a deal that a source with knowledge of the matter said was worth $135 million.

Oyo and Highgate will spend $20 million in total to renovate the hotel, which will remain open during the transformation, the source said. As it looks to expand and targets the world’s middle class, Oyo plans to hire up to 4,000 mid-and-senior level employees for domestic operations in the next six months, Agarwal said. Tens of thousands of junior employees, including front office staff, are likely to be hired for the hotels it franchises or leases out, he said.

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