As Bring Me The Horizon cover RollingStoneUK's third issue, they tell the story of how they became the saviours of British rock.
Oli Sykes lived the great coronavirus pandemic narrative arc. He dissociated using Netflix and games, slipped into existential crisis, returned to old vices and tried to ameliorate some of the discomfort and confusion he felt with art. His experience differs from the rest of us in that’s lockdown project was not just banana bread.
”, like listeners are on the precipice of a rollercoaster drop rather than four months into waiting for a killer virus to reach them. It could have meant social media cancellation, perceived as a distasteful move impossible to return from. Instead, it was an immediate hit that provided catharsis for isolated rock fans who were fearing for loved ones and, in some no-longer-abstract way, future humanity. “the first great piece of art about the pandemic” and it was, impressively so.
Social media became another addiction during the pandemic, albeit a societally condoned one. Using it provided a window into Sykes’ insecurities around who he was, his looks, what he had achieved , whether his band was cool enough. “It doesn’t matter if you’re a 14-year-old girl or a rock star who’s doing well, mindlessly scrolling affects you mentally in the same way: it gives you this grey, existential crisis-type feeling.”“Alissa had never seen anyone doing hard drugs before.
Sykes, still a teenager, was a fashion influencer and social media celebrity at a time when those ideas were being manifested on the first digital platform of its kind. Shortly after starting the band, Sykes launched his alternative clothing brand Drop Dead, which is still prosperous today. By its second year, his ability to predict and direct the neon, grotesque, hardcore aesthetic of the platform was turning over hundreds of thousands of pounds.
They’ve all managed to stay awake past their half-nine curfew for Sykes’ DJ appearance with Papa Roach frontman Jacoby Shaddix for the alternative club night, Emo Nite, at Avalon Hollywood. It’s a British alt night on steroids. Everywhere smells like weed and light beer and the dress code appears to be Avril Lavigne meets Playboy Mansion: angel wings, tartan, body-con dresses and stripper heels.
Bring Me The Horizon albums are themed around events in Sykes’ life — addiction, rehab, love, divorce — as is this next EP. The theme is recovery, and his hope is that, through exploring his own recovery from addiction, he can touch on the recovery of society post-pandemic and of the world suffering from climate change. To his mind, someone who hates who they are is unlikely to consider others or help to save the planet.
The other EPs in the series will play in various genres. The third is electronic, something Fish is eagerly awaiting since that is his wheelhouse. They are quiet about the fourth to not get people’s hopes up, bar Malia, who suggests it will be “heavy”. This chimes with Sykes’ intriguing moral for the series — that history can easily repeat itself. , Fish sits on the floor against the studio wall quietly waiting for his food to arrive. He seems a little downtrodden, possibly tired.
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