A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process.
plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process., starting in the United States, and will sell them online.at selling EVs without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed.
"We have a role can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process.
"I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sony-Honda joint venture to launch EVs starting in 2026Sony and Honda have teamed up to develop electric cars, and the first will be built in North America.
Read more »
2024 Polestar 3, Sony Honda Mobility, Alpine Alpenglow concept: Today's Car NewsPolestar's first SUV, Sony and Honda's joint venture, and an Alpine hypercar all made headlines today.
Read more »
Sony, Honda mobility venture to deliver new EV to U.S. in spring of 2026A joint venture set up by Japan's Sony Group Corp and Honda Motor will deliver electric vehicles (EV) to the U.S. market in the spring of 2026, a top executive said on Thursday.
Read more »
Muddy Waters Estate Signs With Sony Music Publishing for AdminThe deal includes Waters’ entire catalog of songs, including “Mannish Boy,” “Rollin’ Stone” and “Champagne & Reefer.”
Read more »
Sony and Honda plan to start selling their electric cars in the US in 2026The jointly-developed EVs will distinguish themselves with a focus on in-car software and entertainment. The first cars will be built in Honda’s US plants.
Read more »
Sony releases its first over-the-counter hearing aids | EngadgetSony has announced the availability of its first over-the-counter hearing aids..
Read more »