The jointly-developed EVs will distinguish themselves with a focus on in-car software and entertainment. The first cars will be built in Honda’s US plants.
Sony’s prototype Vision-S 02 SUV, unveiled at CES 2022 as a platform for developing Sony’s EV technology.that they plan to start selling their jointly-developed electric vehicles in the US in early 2026.
The US has been chosen as the first market because of its well-developed taste for EVs. The cars will then go on sale in Japan later the same year, and then, perhaps, in Europe. Preorders for the vehicles will open in 2025, with sales and vehicle customization pushed through online channels.earlier this year
, with the company later named Sony Honda Mobility. The alliance is intended to unite Honda’s expertise in car manufacture with Sony’s prowess in the fields of sensors, software, and entertainment. The companies hope that by joining forces they can catch up with newer EV manufacturers, like Tesla in the US and China’s BYD.
The Sony-Honda cars will be distinguished by their software and entertainment systems. This image shows the interior of Sony’s prototype Vision S-02 SUV.“The first delivery [of vehicles] is expected to be in North America in the spring of 2026.
Sony exec Izumi Kawanishi stressed that the development of the vehicles would focus “on the value of mobile space, not only as a physical means of transportation, but also as an entertainment and emotional space.” In other words: in-vehicle software and entertainment systems will be a key selling feature.
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