Happy Birthday, Beyonce. Amen
Beyoncé kicked hump day in to high gear with the early morning release of her Netflix documentary, Homecoming on April 17. The doc, which was released alongside a live album, gave the Beyhive a behind-the-scenes look into the eight-month-long process behind the singer’s iconic April 2018 Coachella performance.
So, while Homecoming delivered on many fronts, those hoping the doc would offer a no-holds-barred glimpse into the life of the superstar may have been disappointed. Because if anything, it further reinforced Beyoncé’s status as the queen of controlled narratives—and that’s OK. View this post on Instagram We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The CartersBut while her Instagram posts and updates to Beyonce.com are fun to scroll through, the content is predictable: shots of her performing, context-less #OOTDs or posing with Jay Z . And the photos usually aren’t even accompanied by a caption.
But while a foray into these personal issues could be easily mistaken for an evolution, ushering in a new era of Bey in which she lets the Hive all up in her business, it’s important to remember that these admissions are—like her Coachella performance itself—structured, practiced and edited to be exactly what she wants.
And, she says, it was all part of Bey’s identity as a creative and artist. “She’s an artist who’s also interested in self-reflection about her craft and about where she is as an artist, as a creator, as a business person in relation to the larger popular culture [and] her impact in the world,” she says.” Keleta-Mae says the HBO doc and in particular Beyoncé’s home videos, show a continued and evolving understanding of herself and her image.
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