A Dallas family's elaborate front lawn Christmas display reflects a growing trend: consumers are prioritizing decorations and experiences over gifts this holiday season.
Retailers, including Walmart and Home Depot, are trying to capitalize on customers who are going big on seasonal decor, even as they watch the budget with other discretionary spending. Consumers said they planned to spend 9% more on nongift purchases than a year ago, with most of that jump coming from higher spending on holiday decorations, according to Deloitte's annual holiday survey.
Yet the National Tree Company said sales of artificial trees are slow, after the pandemic bump and due to inflation's lingering impact.The Milam family turned its front lawn into a holiday-themed putt-putt course. Going all out on Christmas decorations has become a tradition for the Dallas family.For the holiday season, the front lawn of the Milam family's house in Dallas has transformed into a mini golf winter wonderland. Visitors stop by from nearly sunrise to sunset to admire the Christmas decorations — and to borrow a club to play a round of putt-putt themed around Santa, candy canes, snowflakes and more.'You can see not just the excitement and wonderment of kids, but also of adults,' said Mike Milam, a firefighter and father of two. Decking out the front yard has become an annual tradition for the Milam family since the Covid pandemic. The family of four's elaborate decorations capture a trend that many retailers, including, have sought to capitalize on in recent years: Some customers are going bigger on seasonal decor, even as they watch how much they spend on other discretionary items. Consumers are prioritizing decorations and experiences over gifts this holiday season, according to an annual holiday spending survey by consulting firm Deloitte. The survey found that respondents expected to spend a little less on gifts this year – down about 3% year over year. But they planned to spend about 9% more on nongift purchases, with most of that jump coming from holiday decorations. The Milam family turned its front lawn into a holiday-themed putt-putt cours
HOLIDAY DECORATIONS CONSUMER TRENDS FAMILY TRADITIONS CHRISTMAS DECOR RETAIL
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