Retailers are seeing increased spending on holiday decorations as consumers prioritize experiences and festive displays over gifts. The Milam family in Dallas exemplifies this trend, transforming their front lawn into a holiday-themed mini golf course.
Retailers, including Walmart and Home Depot, are trying to capitalize on customers who are going big on seasonal decor, even as they watch the budget with other discretionary spending.
Decking out the front yard has become an annual tradition for the Milam family since the Covid pandemic. The family of four's elaborate decorations capture a trend that many retailers, including, have sought to capitalize on in recent years: Some customers are going bigger on seasonal decor, even as they watch how much they spend on other discretionary items.
For example, National Tree Company CEO Chris Butler said sales have been slower in the past two years. He said the New Jersey-based company, which sells online through retailers including Kohl's, Amazon, Macy's and Home Depot, expects sales to be flat year over year. "If you can try and make that tree last one more year, consumers are probably going to do that rather than buy new trees," Butler said.
Target's leaders have stressed value, too, as they try to win over consumers who are more discerning in spending on wants rather than needs. The big-box retailer is also tapping into trends, such as pink Christmas decor, mini figurines for mantel landscapes, oversized bows for entryways and walls and nostalgic ceramic ornaments, spokesperson Brian Harper-Tibaldo said.
Home Depot, Target and Walmart declined to share sales figures for holiday decor this season, or say if the category is performing better than last year.Though the Milam family created a holiday spectacle, it also wanted to find value along the way.
Holidaydecor Consumerspending Experiences Retailtrends Seasonaldecorations
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dallas Family Transforms Lawn into Holiday Putt-Putt CourseA Dallas family has turned their front lawn into a holiday-themed putt-putt course, reflecting a growing trend of consumers prioritizing decorations and experiences over gifts this holiday season.
Read more »
Holiday Decor Trend: Families Go Big on Lights and DisplaysAmid economic concerns and a shift in spending priorities, families are embracing elaborate holiday decor, transforming their homes and front yards into festive attractions. Retailers are capitalizing on this trend, with a Deloitte survey revealing a 9% increase in spending on non-gift purchases, largely driven by holiday decorations.
Read more »
Holiday Decor Trend: Consumers Go Big on DecorationsThe Milam family in Dallas is showcasing a growing trend: consumers are prioritizing holiday decorations over gifts this year. Retailers are noticing this shift and capitalizing on the increased spending on festive decor.
Read more »
Holiday Decor Trend: Families Go Big on Decorations, Spending IncreasesA Dallas family's elaborate Christmas decorations on their front lawn highlight the growing trend of people prioritizing seasonal decor over gifts this holiday season.
Read more »
A Bay Area holiday countdown: 31 awesome things to doFrom ice tubing slides in Walnut Creek to tootling trains, holiday putt-putt and giant animal lanterns, here’s an entire month of holiday-centric things to do, eat, sip and play.
Read more »
Handmade holiday gifts, upcycled décor at Jacksonville’s Cool Stuff Vintage Upcycling classesThe holidays are a wonderful time to give thoughtful, handmade gifts that show your loved ones how much you care.
Read more »