Union leaders have billed AI as an existential crisis for performers. Game voice actors and motion capture artists’ likenesses, they say, could be replicated by AI and used without consent and fair compensation.
FILE - SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023.Hollywood's video game performers voted to go on strike Thursday, July 25, 2024, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections.
The unregulated use of AI, the union says, poses “an equal or even greater threat” to performers in the video game industry than it does in film and television because the capacity to cheaply and easily create convincing digital replicas of performers’ voices is widely available. “We have worked hard to deliver proposals with reasonable terms that protect the rights of performers while ensuring we can continue to use the most advanced technology to create a great gaming experience for fans,” Cooling said. “We have proposed terms that provide consent and fair compensation for anyone employed under the if an AI reproduction or digital replica of their performance is used in games.
“The industry has told us point blank that they do not necessarily consider everyone who is rendering movement performance to be a performer that is covered by the collective bargaining agreement,” SAG-AFTRA Chief Contracts Officer Ray Rodriguez said at a news conference last week, adding that some physical performances are being treated as “data.”
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