Hollywood’s video game performers are heading to the Warner Bros.
FILE - SAG-AFTRA signage is seen on the side of the headquarters in Los Angeles on Friday, Nov. 10, 2023.Hollywood's video game performers voted to go on strike Thursday, July 25, 2024, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections. against what they call
with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement stalled over protections around the use of AI.Union leaders have billed AI as an existential crisis for performers. Game voice actors and motion capture artists’ likenesses, they say, could be replicated by AI and used without consent and fair compensation.
SAG-AFTRA’s negotiating committee argued that the studios’ definition of who constitutes a “performer” is key to understanding the issue of who would be protected.
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