Hermès artistic director Pierre-Alexis Dumas reveals how to buy a Birkin bag and why Birkin bags remain scarce, citing the brand’s production methods.
“Whatever we have, we put on the shelf, and it goes,” he said, emphasizing that the limited supply is a consequence of Hermès’ meticulous production process.
“But you know the world we live in, right?” Alfonsi said. “You know that if somebody has the funds and they want the bag, they want the bag now.” Dumas responded: “Yes. Um, I have children too. And I have desires too. But I’m saying it’s a long process. You go to a store. You get an appointment. You meet a salesperson. You talk about what you want. It’s not available. You’ll have to wait. They’ll come back to you. It takes a long time. Eventually, it’s gonna happen.
Unlike luxury brands that rely on scaling manufacturing to meet demand, Hermès is bound by its artisanal roots, he said. Each Birkin is handcrafted by a single artisan over days, sometimes weeks. From the brand’s signature saddle stitching to materials sourcing, Dumas said the detail reflects a commitment to tradition. “We’re about craft, we’re not machines,” Dumas said. “And we are not compromising on the quality of the way we make the bags.
The restrained approach has left Hermès facing one of the challenges in luxury retail: demand that far outpaces supply. As’s Lily Templeton reported earlier this year, Hermès International’s sales in the first quarter of 2024 rose 23 percent to 3.38 billion euros, driven largely by its leather goods division, which includes the Birkin and Kelly bags.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hermès artistic director Pierre-Alexis Dumas on why a Birkin bag is 'costly' rather than 'expensive'Be prepared to wait and wait some more if you want a Birkin bag. Hermès artistic director Pierre-Alexis Dumas explains why it takes time for clients to get their hands on the coveted bag.
Read more »
Matthieu Blazy Is Named Chanel Artistic Director: A Recap Of Fashion’s Great Creative Director ReshuffleFrom Hedi Slimane’s Celine exit to the new creative directors at Givenchy and Tom Ford: see all the latest moves in fashion’s musical chairs.
Read more »
Dua Lipa Reveals the Good Luck Charms She Keeps in Her Priceless Hermès Birkin BagIn a new episode of Vogue's 'What's in my Bag' series, Dua Lipa spills all the contents of her expensive Hermès Birkin Bag. Watch the clip!
Read more »
Chanel appoints designer Matthieu Blazy as new artistic directorOne of the most prestigious roles in global fashion has just been filled, as Chanel announced Matthieu Blazy as its new artistic director. The 40-year-old Franco-Belgian designer will oversee all collections for the iconic couture house starting in 2025, replacing Virginie Viard, who parted ways with the house earlier this year.
Read more »
Chanel announces Matthieu Blazy as its new artistic directorAfter months of speculation, the French fashion house has appointed Bottega Veneta’s creative director to its top job.
Read more »
Chanel Appoints Matthieu Blazy as Artistic DirectorFrench-Belgian national Matthieu Blazy has been creative director of Bottega Veneta since 2021. He will join the storied French house in 2025.
Read more »