One of the most prestigious roles in global fashion has just been filled, as Chanel announced Matthieu Blazy as its new artistic director. The 40-year-old Franco-Belgian designer will oversee all collections for the iconic couture house starting in 2025, replacing Virginie Viard, who parted ways with the house earlier this year.
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Viard, who succeeded Lagerfeld after his death in 2019, left earlier this year after more than three decades with the brand —For a house known for meticulous image execution, the announcement felt unusually unpolished. Later, it was revealed that Viard would not oversee her final couture presentation, with her team stepping in to handle the collection.
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