This year's lineup of new Macs saw Apple struggling to follow-up on the initial success of Apple Silicon.
It’s the end of 2022, and that means we’re two years into Apple’s transition to Apple Silicon. It’s been a fairly seamless ride so far, surpassing almost everyone’s expectations. But this year certainly wasn’t a bright spot.
Related The highlight of these two products was the M1 Ultra, as featured in the Mac Studio. It remains the most powerful example of Apple Silicon so far, and it’s certainly impressive given the size of the Mac Studio — especially on the graphics front. But the eye-watering prices are hard to justify, especially since the Mac Studio isn’t user upgradeable.
More than that, we all wanted to see what a MacBook Air would look like when designed around the efficiency of these new chips. The M1 MacBook Air and 13-inch Pro, after all, still used an older chassis from the Intel days. Apple certainly impressed with the striking profile of the redesigned M2 MacBook Air, and some of the performance claims were ambitious.
The final problem, of course, was the fact that the M2 MacBook Pro 13-inch exists at all. Rather than redesign a new laptop that creates a different value proposition than the MacBook Air, Apple is continuing to sell this outdated chassis as if it were a new product — only because it’s a product that continues to sell well. I was quick to call it the worst Apple product of the year, and I stand by that.
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