Tech firms and investors are paying more attention to the revenue users bring in or “lifetime value”. As with previous favourites like “total addressable market” or “flywheel effect”, the idea may get garbled, says KarenKKwok BVPredicts
it 14 times, with another 47 references to the abbreviation LTV. Earnings transcripts for 4,800 U.S.-listed companies analysed by Bedrock AI show executives and analysts mentioned “lifetime value” over 500 times between October and mid-December, up from just 47 times in three months to March 2019.The growing enthusiasm for measuring customers’ long-term value comes as many companies grapple with slowing growth in users.
The problem is that everyone seems to have a different definition of lifetime value. Food delivery firm DoorDash looks at it as a metric to measure “customer retention, order frequency, and gross profit per order” over a fixed payback period. Uber and its Southeast Asian peer Grab
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