With distribution in 130-plus countries, Sanrio's Hello Kitty merchandise generated more than $3.8 billion in sales in 2022.
More than 30 licenses served up 800-plus products in the inaugural Sanrio Tmall Super Brand Day event, which was billed as “Besties should stay together like Hello Kitty & Friends.” Needless to say, the event drummed up a good amount of play on social media platforms like Weibo and Xiaohongshu. Hashtags like “#Hello Kitty 50With distribution in more than 130 countries, Sanrio’s Hello Kitty generated $3.8 billion in annual retail sales globally in 2022.
Licensees like Toptoy, Razer, Chow Sang Sang, and Bosideng were among the participants that offered an array of products including trendy toys, beauty items, apparel and footwear and digital offerings. During the 10-day pre-sale period, which ended Aug. 27, Alifish teamed with Sanrio fans and community influencers to create content that would engage fans.
At midnight on Aug. 28, there were so many Hello Kitty fans that flocked to the Sanrio Tmall official flagship that the Hello Kitty 50th anniversary commemorative series of dolls promptly sold out shortly after being listed. Other popular items included co-branded products launched by Razer and Sanrio such as the Hello Kitty keyboard and mouse set and the Kuromi keyboard and mouse set.
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