An exclusive deal with European pay-TV provider Sky is restricting HBO Max 's ability to expand as it tries to catch up with Netflix and Disney+ .
on Roku and Amazon Fire TV devices, and it started showing Warner Bros. movies such as “Wonder Woman 1984” the same day they arrived in theaters. With 64 million worldwide subscribers to HBO and HBO Max, WarnerMedia still has a long way to go to catch up with the industry’s leaders. Netflix has over 200 million global subscribers. Disney+ has more than 100 million., ultimately requires reaching subscribers in every corner of the planet.
Even with such advantages, HBO Max will find itself competing for customers in a crowded market. Netflix is the dominant streaming player in Latin America, with about 38 million subscribers. Disney+ launched in the region in November.arrived in March. Another Disney-owned streaming service, Star+, which will have live sports from ESPN, will debut in August. A service from Televisa-Univision, a new Spanish-language media venture, will show up next year.
In the fall of 2019, HBO and Sky renewed their deal. The move was financially beneficial for WarnerMedia but may have been short-sighted, said Michael Nathanson, an analyst at MoffettNathanson. “It was a legacy of the old Time Warner,” Nathanson said, referring to HBO’s former owner. “The old Time Warner, when they had a chance way back when to take the easy money or go the hard route, they took the easy money.
As part of their deal, HBO and Sky also co-produce shows together like “Chernobyl” and “Catherine the Great.” Even after the current agreement expires, they may want to continue that partnership, said François Godard, an analyst at Enders Analysis.Another complicating factor is that Sky is now owned by Comcast Corp., the largest U.S. cable operator and a key distributor of WarnerMedia cable channels such as HBO, CNN, TNT and TBS.
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