The steady stream of new theatrical releases landing on HBO Max this year has delivered a big boost of buzz and, most importantly, subscribers to the fledgling streaming streaming service.
The steady stream of new Warner Bros. theatrical releases landing on HBO Max this year as day-and-date theatrical and streaming premieres has delivered a big boost of buzz and, most importantly, subscribers to the fledgling streaming streaming service that launched in late May 2020.
The unexpected windfall of having so many Warner Bros. tentpoles available simultaneously on HBO Max has allowed the company to study “how users think about films and episodic content and how they drive acquisition and retention,” Forssell said. For HBO Max, that means the original content from HBO and HBO Max will have to do more heavy lifting. Forssell assures that they are up to the task. For starters, one of the series on HBO’s 2022 slate is “House of the Dragon,” the much-anticipated prequel to “Game of Thrones,” and a big investment in the DC Comics property “Peacemaker,” a spinoff of “The Suicide Squad” — one of the 2021 movies that will bow Aug. 6 on HBO Max and as a wide theatrical release.
Forssell said it was too soon for a definitive answer as to whether HBO Max would have get any day-and-date movie titles from Warner Bros. next year. The studio has said that as of next year it will shift to an accelerated 45-day exclusive window for theatrical exhibition before the first home entertainment window kicks in — compared to the 75- to 90-day standard at present.
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