As WarnerMedia follows the international playbook of HBO for the rollout of its streaming service HBO Max in international markets, it has hit a fork in the road. The media giant on Thursday said i…
follows the international playbook of HBO for the rollout of its streaming service HBO Max in international markets, it has hit a fork in the road.
The media giant on Thursday said it will delay its launch of a localized version of HBO Max in Europe to early 2022 as it “leans into” generating more subscriber growth in Latin America. AT&T CFO Pascal Desroches told analysts during a morning call that the bulk of HBO Max subscriber growth in 2021 will come from lower-revenue subscribers, mainly from a localized version in Latin America.
As WarnerMedia focuses on Latin America near-term to exploit that growth opportunity, Desroches warned WarnerMedia will delay its HBO Max launch in Europe until early 2022. A European launch for HBO Max had earlier been set for the second half of 2021.
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