“Introducing Haus Labs by Lady Gaga - supercharged clean artistry make-up powered by innovation.” 📸 hauslabs via IG 🔗
to name a few) and so it kind of fell by the wayside and anybody who wasn’t a staunch Gaga stan probably forgot it existed.
Fast forward three years and it seems Gaga’s team might well have agreed with the rest of the world. In June this year, it was announced that Haus Laboratories would be renamed as Haus Labs by Lady Gaga, with each of her products being reformulated. A post on the brand's Instagram account said: “Introducing Haus Labs by Lady Gaga, a new brand reimagined: supercharged clean artistry make-up powered by innovation.”Is it just us or does that caption alone already sound much more exciting? Despite tapping into the phenomenon of ‘clean beauty’ the whole idea of the brand feels much fresher and more exciting.
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