Supercars squad Triple Eight has a new look. RepcoSC
Amid that transition the business has undergone a corporate identity update that includes a revised version of its long-standing logo.
A brand guidelines document, which details how the logo should be used, also outlines what is called 'The Triple Eight Way'."We are engineering excellence – Engineering leads what we do and we invest in innovation to be the best. Our attention to detail is second to none and we assume nothing. New ideas are always considered and we listen to each other to keep learning, growing and improving.
"We are ethicals – We are good sports, humble in victory and gracious in defeat. Cheating and excuses are not in our vocabulary; we exercise fairness and honesty at all times. In giving back to our sporting community, we always try to be relatable and approachable.
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