The executive will succeed the late Brian Goldner.
The executive is being promoted from his current role as president and COO of Hasbro’s Wizards of the Coast and digital gaming divisions, and also succeeds interim CEO Rich Stoddart who stepped into the role after Goldner died on Oct. 18, 2021.
In other management changes, Eric Nyman has been named president and COO of Hasbro and Stoddart will become chair of the board at the toy maker in Feb. 2022. “In Chris, we have chosen a leader uniquely positioned to execute and evolve Hasbro’s brand blueprint strategy while continuing to generate growth and deliver strong shareholder returns,” Tracy Leinbach, the current chair of the board, said in a statement.
Cocks steps into the CEO role after Goldner transitioned the company from a traditional toymaker into new areas like gaming, movies and television, including via its 2019 acquisition of
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