I'm a food & agriculture writer exploring the inter-relationship between food and the environment, climate change, human health and economic development.
Beverage Mogul Lance Collins On Relentless Product Reinvention: ‘If Something Isn’t Working, Don’t Be Afraid To Go Back To The Drawing Board’Generative AI, a type of Artificial Intelligence that involves creating new content or solutions, based on the generation of new data, scenarios, and models, is emerging as a game-changer in driving innovation, with significant social and environmental potential at the food-health-climate nexus.
KLEVER AI’s decision-making technology has applications across various industries, with significant potential for health and food and beverage. Considering that food systems account for a third of global anthropogenic greenhouse gas emissions and consume 70% of the world’s freshwater resources, leveraging generative AI in this sector could drive substantial positive global change.
“Lives hang in the balance, yet we're still allowing the same insular group of decision-makers to dictate our future," she says. “Diversity of thought unlocks boundless potential.Data-driven food systems can revolutionize production, distribution, and consumption. By leveraging generative AI throughout the supply chain, companies can enhance sustainability, optimize operations, improve sourcing, and adopt circular economy practices.
By analyzing nutritional data, consumer behavior, and health outcomes, AI can help design food products that promote better health. This synergy between food and health technology can lead to the development of functional foods that address specific health issues, such as diabetes or heart disease, thus contributing to overall public health.
Generative AI has also supported product development for flavor, seasonings and spices manufacturer, McCormick & Company. Generative AI facilitates vertical integration by breaking down silos, allowing companies to seamlessly coordinate and optimize processes across different stages of production and distribution, with opportunities for inclusivity, and enhanced sustainability.
"We're not interested in echo chambers or yes-men," agrees Javier Sanchez, KLEVER’s VP of AI."Our AI thrives on dissent, on the messy reality of complex industries.
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